Measuring your Klout in the workplace

Measuring your Klout in the workplace

When was the last time you went for a job interview? For me, it was over a year ago, however recent reports I am hearing about social media’s influence on job interviews has me scared to ever leave my current position.

For those of us who are (blissfully) ignorant, workplaces now have a new means of measuring an applicant’s – pardon the pun – Klout when interviewing for a job. What is it? Klout is a measure of one’s social media influence. It takes into consideration your followers on Facebook and Twitter, how many times you are “liked” or “retweeted” and gives you a score from 0-100. Many employers are supposedly taking on those with a higher Klout score, who might be more influential in the workplace.

Theoretically speaking, if a company were to have social media accounts with Facebook, Twitter, Linkedin, Foursquare and Google+, then a Klout score could be made to measure it’s influence too.Image

Trevor Young argues that Klout doesn’t just measure your followers, but that the algorithm used measures your True ReachAmplification and Network Impact, however he doesn’t have me convinced. My thinking is that your followers play a major part in your score – how else could Justin Bieber have a perfect score of 100?

Klout’s CEO Joe Fernandez claims that his site, and the scores that he (once upon a time manually) produced/s are a form of empowerment for the little guy, but what about the little guy who, like me, doesn’t want to be hired because of my social networking status? I’ll admit that in this day and age, social networking capabilities are important, but I don’t think they should be a deal maker or breaker.

Let us know what you think: Share your experiences with or opinions of Klout below.


About emilyrmsmith

2nd year PR at RMIT

3 responses to “Measuring your Klout in the workplace

  1. Pingback: Olivia’s Wednesday tutorial | rmitspecialistpr

  2. Pingback: Social Media; friend or foe? « emilyrmsmith

  3. So true. I hope that Justin Beiber doesn’t get a job as a PR practitioner just because of his perfect score!

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